With PAJU Design, we think as socially responsible as possible! Every 6 months we develop a couple of new collections, always taking into account our impact and footprint.
SUSTAINABILITY
When we launched PAJUDesign in 2018, we started a journey and gradually we were changing our perspective on the unbalanced economic situations occurring worldwide. Millions of products are being produced all over the world, but not all items are developed with enough attention for the people and the well-being of the world.
What does it mean? When we start to develop new candles and outdoor accessories, we make sure that our in-house design is sustainable as possible. Therefore, we prefer working with countries close to Belgium which prove to be environmentally responsible and/or provide a healthy and honest working environment.
For our ceramics, we love to work with Portugal! A specialized country not far from home. And yes, It has a great population with a golden heart, where a smile is never too much!
NO WASTE ALLOWED
There is a specific reason why we love to work with ceramics: because of the second life we can give these products. Once the wax is burned, you can easily use the containers as a flowerpot. The sizes of the containers our creative team develops are specially made for the most well known pot sizes for plants. This means you can enjoy the nice design of our candles afterwards.
HUMAN WELLBEING
I’m a fashion designer and people think, what do I know? We have got to change our ethics and our financial system and our whole way of understanding the world. It has to be a world in which people live rather than die; a sustainable world. It could be great. Success isn’t about the end result, it’s about what you learn along the way. I am never satisfied with myself and that is what keeps me going – I have no post-satisfaction.
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